

It was further popularized by the viral "Bing Bong" trend on TikTok where users would recreate various different quotes from Sidetalk.

The term became viral when he used it while hosting an episode of Sidetalk. Nems created the catchphrase "Bing Bong" in early 2021, while showing off his new merchandise on the social media. Furthermore in a special episode, Rap City '21, popular rapper Fat Joe called Nems to be "the next Fat Joe". Nems has also been featured on various notable works, including two tracks of Ghostface's 2014 album 36 Seasons and La Coka Nostra’s 2016 album To Thine Own Self Be True. Nems has collaborated with many notable artist such as Fat Joe, Styles P, Ghostface Killah, Kool G Rap, Ill Bill, Sean Price, Jedi Mind Tricks, Termanology, Statik Selektah, Torae and D12. He then released "Bamboo" in 2020, and "Congo" in 2021. In 2019, he released his second album "Gorilla Monsoon", with 14 tracks. Since then he has released many albums and EPs, including Filthy Fly Shit, Coney Soprano, Broke Safety, Fuck Your Love, Gorilla, The Planet Of The Apes series, and Skinny Nems. In 2008, he released another mixtape, Super Marvelous, after which he joined Creative Juices Music to record his debut album, Prezident's Day (released in 2010).
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Īfter his appearance on MTV2, he released numerous mixtapes– FYL Valium Won, Free Nems, and FYL Valium Too– signed to an indie label Psycho+Logical-Records, and toured the United States. He won a total of 25 battles in Fight Klub league.

In 2006, he appeared on MTV2's Fight Klub league, where he recorded the most wins by any MC in league history. At the time, he won numerous MC battle competitions in New York City, like EOW and Braggin’ Rites. Nems started his career in early 2000s with battle raps. Travis Leon was born on December 21, 1985, in Coney Island, Brooklyn, where he grew up with his mom in O’Dwyer Gardens housing projects. Over half a million videos used original sounds from different clips of his interviews, and clips with the #bingbong hashtag have over a billion views on social media. Nems again rose to fame in 2021, when his catchphrases "Bing Bong" and clips of him interviewing people in Coney Island, went viral on TikTok. Where he recorded the most wins (25 wins) by any MC in the league history. Known for his appearance on MTV2's Fight Klub, catchphrase "Bing Bong", and "Don’t Ever Disrespect Me" series, he is also founder and owner of the Brooklyn-based brand, Fuck Your Lyfe (FYL).Īfter winning MC battle competitions in New York City, he appeared in MTV2's Fight Klub league in 2006. Oh yeah and away from any meaning it also just sounds better.Travis Leon, commonly known as Gorilla Nems or simply Nems, is an American rapper, content creator, entrepreneur and web series' host, from Coney Island, Brooklyn, New York City. Maybe I'm looking too much into it but it got me thinking so thought I'd put it here because where else? That message may still be a hard pill to swallow for some people, but the message (or at least the one I've interpreted here) is much more valuable than a quick quip like "Fuck you" or "Go fuck yourself".īut all of that is just my interpretation of the saying, feel free to share your perspective in the thread if you want. It's an insult to push someone's ego back down to earth, reminding them that they are not the 'main character' in the world and shouldn't feel inherently superior to others. Referring to someone's "life" specifically tells the receiver of the insult that their life as a whole (rather than just 1 or 2 specific things about them) is no more (or less) important/special than any one else's. So, why is "Fuck ya life" so much better? The core reason is that the saying is less of an insult and more of a message for people to properly consider.

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Plus it also may come as a reaction to one or two actions which might not always accurately portray a person's true character. It does not have any deeper meaning or motivation than simply telling someone they're deserving of bad things to happen to them. The saying "Fuck you" is nothing more than an insult you'd say to someone if you believe something about them warrants it. The comparison I'll make here is to the simple insult of "Fuck you", and why "Fuck ya life" is so much better. I'll preface this by saying I have never been to NYC let alone the US, so my take here is not informed by personal experience but rather just my interpretation of the "Fuck ya life" saying seen in the Coney Island Ski Club video and other Sidetalk videos.
